The ecological services provided by conservation areas are diverse and sometimes not easily understood or appreciated by the general public who may desire quantifiable, economic measures of their values

The ecological services provided by conservation areas are diverse and sometimes not easily understood or appreciated by the general public who may desire quantifiable, economic measures of their values

The ecological services provided by conservation areas are diverse and sometimes not easily understood or appreciated by the general public who may desire quantifiable, economic measures of their value. How would you persuade someone who believes that ecological services are unmeasurable and provide no value to human society that they are in fact valuable?

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